
This universal design brand was developed with the aim of creating design applications that do not cause any physical or emotional stress to various users. A total of 11 companies began using the brand in 2003 and have implemented universal design product development based on a dialogue with their users, and by using original evaluation process. The first corporate collaboration using this shared universal design brand aims to jointly develop a wide variety of products and to penetrate the market with them under the universal design brand name "adaptic."